[...] studio and streaming executives, who are perhaps the primary users and abusers of the term, love to talk about “content” because it’s so wildly diminutive. It’s a quick and easy way to minimize what writers, directors and actors do, to act as though entertainment (or, dare I say it, art) is simply churned out — and could be churned out by anyone, sentient or not. It’s just content, it’s just widgets, it’s all grist for the mill. Talking about “entertainment” is dangerous because it takes talent to entertain; no such demands are made of “content,” and the industry’s increasing interest in the possibilities of writing via artificial intelligence (one of the sticking points of the writers’ strike) makes that crystal clear.
I think the one of the most relevant problems in the "creator industry" right now.