Jeremy Beckler
Jeremy Beckler

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Stand-up Comedy Soars in Popularity

Key points:

  • Stand-up comedy is gaining popularity as one of the most mainstream entertainment formats, with comedians finding new ways to boost their profiles and make money.

  • The US comedy event market is now worth $3.1 billion, up from $1.7 billion in 2017.

  • Comedians are expanding their brands across podcasts, film and TV, merch, and brand-ambassador deals, increasing their earnings and influence.

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