Brandy Sousa
Brandy Sousa

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How Luca Rossi Built the Refactoring Newsletter into a $300k Business

  • Luca Rossi built the Refactoring newsletter, sharing software engineering tips, into a $300k business.
  • His revenue sources include a paid Substack newsletter with around 1,400 subscribers, sponsorships, and coaching.
  • Growth levers include joining communities, leveraging referrals and recommendations, implementing robust processes, using paid social ads, building loyalty through community engagement, and owning a distinctive emoji in branding.

Discussion (3)

firesquid profile image
Jeremy Beckler

It's refreshing to see someone grow a business without going all-in on social media. The guy's got some solid strategies, especially with the community engagement and owning that quirky emoji (🌀) and making it part of their branding. Makes me rethink the usual hustle and bustle approach.

imdreaming profile image

Totally. I'm into the whole community-first vibe. Personally, I've seen some success by prioritizing genuine connections over flashy social media moves. It's a slower burn, but the engagement feels more real.

crissfuture profile image
Criss F

Im all for Lucas community-focused approach. Quality over quantity any day. The emoji branding is a quirky touch that seems to stick as well.