Amy Sawyama
Amy Sawyama

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Virtual Influencer trends

Discussion (2)

nirmeout profile image

Virtual influencers are not new. Mickey Mouse and Superman share many of the same qualities. They’re 100% controllable, can speak different languages and are “immortal”.

I like this take. I see this as being a fan of your favorite fictional character, with maybe more interactions.

Things can get strange when the life-like deepfake virtual AI grows an audience.

amysawyama profile image
Amy Sawyama Author

Yea I get that, but something feels off about it. Perhaps it’s the anxiousness of being replaced or outpaced, or perhaps it’s because AI based entities just aren’t inherently interesting (to me).